Location, Location, Location

Anyone who has ever been involved in shooting a fashion story on location will know how problematic this can be! Not only do you have to find a suitable setting, make sure you have permission to shoot there, but also hope that there won't be too many passers by and it won't start pouring with rain.


As a 'Fashion Promotion and Imaging' student I have had to contend this on a few occasions. A couple of years ago in my Foundation I had my first experiences of shooting on location. For one project I decided to shoot outside a church where it was pitch black and windy, so that my model's DIY gold card Virgin Mary esque halo kept blowing off. If that wasn't bad enough some weird guy kept hiding in the bushes and watching us, saying we were 'evil'... I think he thought we were devil worshippers or something. For another shoot, round the back of my local Budgens, ofcourse, a couple of Crouch-Enders clearly missed the point and asked us "isn't this an odd place to hang out?" Baring in mind the models were dressed in binbags etc it goes to show how misinterpreted todays youth culture is, or just how ignorant some people actually are.

So the question is, what is going too far regarding location? Well budget airline easyJet found out after they had to apologise for shooting an eight-page fashion feature, for the November edition of their in-flight magazine, in Berlin's HOLOCAUST Memorial. The magazine had to be pulled after complaints from passengers and Jewish organisations in Europe. Apparently the advertising agency contracted by the in-flight magazine had permission to shoot outside the Holocaust museum, but not within the memorial itself.

An Easyjet image of models posing at the Holocaust Memorial in Berlin. Photograph: Public Domain

Read the original article from the Guardian here.